Dapple Personal Care has launched at Walmart stores — and it is located in the Health & Beauty department, which is not where products for babies are typically found..

The brand features plant-based personal care products for babies — and they have a “superior moisturizing profile,” the company says. Products include shampoo + body wash, baby lotion, and more.

John Pearson, Dapple’s CEO, says, “Leading baby care products are largely petroleum-based, yet the effectiveness of alternative products was underwhelming. Today’s parents don’t have to choose between a product that’s plant-based and one that actually works; our products are plant-based and as pure as possible, with no brighteners, dyes, artificial fragrances or fillers. The personal care line provides 48 hours of moisturization — much longer than other brands.”

Formulated with PreBiotics

Dapple’s personal care line also incorporates prebiotics, a trend making headlines in the skincare industry.

Dapple’s prebiotic botanical extract blend helps restore and rebalance baby’s natural skin barrier. New research reveals that the skin microbiome, full of microorganisms like bacteria and fungi, plays an important part in skin health. Prebiotics are nutrients for good bacteria that help to facilitate a thriving environment for the skin microbiome.

New products include Bubble Bath, as well as Shampoo + Body Wash and Baby Lotion, which both come in fragrance-free, sweet apple, or lavender. Bubble Bath.

The products are non-toxic, tear-free, hypoallergenic and both pediatrician and dermatologist tested.